REALUP® + STRIDEUP®

The combined use of these two innovations enables Italgraniti Group to create increasingly advanced ceramic surfaces in terms of aesthetics and versatility, while also improving their performance. Higher-Level Aesthetic Realism: RealUp combines the action of two innovative digital technologies that add three-dimensionality to the pressed mixture, applying perfectly coherent graphic textures. In this way, color data and structural data align with no margin of error, giving the ceramic surface an unprecedented material richness. Thanks to RealUp, the realism of porcelain stoneware surfaces takes a significant evolutionary leap, made possible by the perfect alignment of quadricolor graphics and material structure, both in ultra-high definition. Design and three-dimensionality achieve an unprecedented synergy, breaking free from the repetitiveness inherent in every serial production process. The aesthetic evolution of Italgraniti Group's surfaces goes hand in hand with increased performance. In addition to RealUp, there is StrideUp, a technology that enhances the versatility and functionality of porcelain stoneware, creating a new type of surface with high slip resistance while also being soft to the touch and easy to clean. This combination is possible thanks to nanotechnology using infinitesimal raw materials that compose the surface. Surfaces created with StrideUp represent a true revolution for contemporary living spaces, as they achieve new performance and quality standards that expand their application possibilities. StrideUp guarantees a high dynamic friction coefficient, essential for flooring in high-traffic areas or in contexts where building regulations require specific anti-slip performance. The combination of these two innovative technologies offers architects and interior designers a new generation of highly versatile ceramic surfaces,characterized by excellent aesthetics and technical performance.